Maxim's blog
Ask API
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Wed Jul 11, 2007 11:55 pm
I am giving the Ask (Jeeves) advertising API a 2nd look. First time I looked at it was about a year and a half ago.
Back then the API was servlet-based: an API client would invoke an API method by accessing a URL with a bunch of parameters and get some XML as a response. They did not have ad groups back then and listings were in the same format as they were on the "old" Yahoo: a 1:1 between keywords and ads. The traffic quality was terrible. A large part of it appeared to be generated by the same few IP adresses, probably some one in China or Thailand just clicking on those ads: same IP adresses that never converted.
A year and a half later the structure of the account is about the same: Account->Campaigns->Ads->keywords. But the API is now SOAP. There's still no control through API over the distribution of the campaign. All API does is let you add/change keywords and ads and get reports that don't even include number of impressions, although it seems to be possible to get an approximate number via CTR and click counts.
Tomorrow we'll be talking to Ask people and try to investigate viability of managing our traffic purchasing with them through the API.
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