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MSN AdCenter URL insertion is broken

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Sun Jul 08, 2007 9:17 pm



Although MSN said the issue with {QueryString} URL insertion has been resolved, we are still seeing that it's not. Our workaround is to drop {QueryString} insertion from the URL.

The problem was first reported on June 20th and MSN said they fixed it on June 25th. Still broken.

The issue: when a user searches for something on MSN, the relevant ads would be displayed on the right. When user clicks on the ad, the link on the ad points to MSN re-director, rd01.msn.com for example, which logs the click so MSN can later bill the advertiser for it, and redirects the user to the URL associated with the ad in AdCenter using HTTP redirect code (CONTENT_MOVED_PERMANENTLY). But the redirected URL will be broken is {QueryString} insertion is used: the {QueryString} insertion is replaced with random characters. Since the server part of the redirect URL is still OK, the advertiser's server will be responsible for handling the URL. Note that IE and FireFox handle the problem differently: FireFox will try to fix the URL by converting those random characters into Unicode or try to escape those characters.

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